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We used to do boring old direct marketing. You know, the bit where people used to create hardworking mail packs that created impressive responses and drove profitable sales. Well you know what? We still do direct marketing and we do it well.
These days though, direct marketing means segmenting and reaching customers at any point in their life journey in the way they prefer to be contacted. We need to fit in with their lifestyle and use a tone of voice that engages them.
That's why PCD is a direct response agency. You could call us integrated, media neutral, digital savvy, or whatever label is currently in vogue. What matters to us and our clients is that the stuff we do really works.
We create work that is original, entertaining, engaging and appealing. Work that makes customers get up and do something different. And we keep on doing it.
We do data analysis and segmentation, we do creative across all channels, we do digital in a big way, we do planning and strategy, we offer an in-depth understanding of financial services, we enhance bid and tender documents. We even understand the technical bit of online. In fact, we do almost everything, because your customers are almost everywhere.
You’ll also find our team are accessible, friendly and good to work with. Their aim is to make your life hassle-free as your campaigns spring into life.